TheUnboxing

Selected work

Brand
Stories

Every memorable piece begins with a story.

Explore how an insight becomes an idea, an idea becomes a design, and a design becomes an experience people remember.

Homeowner carrying a The Unboxing welcome case into a Dubai apartment overlooking the skyline

Brand stories

From brief to experience

Homeowner carrying a The Unboxing welcome case into a Dubai apartment overlooking the skyline
01 / 09

Brand story

How a Dubai Developer Welcomed 500 Homeowners

Turn a standardized handover process into something that feels personal, considered and worthy of the moment.

Architectural Crystal Model · Signature Home Fragrance · Leather Key Holder · Personalised Residence Plaque · Bespoke Presentation Box
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Acrylic Dubai skyline chess set displayed against the city at night
02 / 09

Brand story

Dubai, Built to Play.

How we transformed Dubai's iconic skyline into a functional executive piece designed to live beyond the gifting moment.

Clear acrylic · Smoked acrylic · Architectural form · Executive gift
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Illuminated private access card presentation box revealing a personalized name
03 / 09

Brand story

Access, Unboxed.

How we turned the presentation of an exclusive banking card into an experience worthy of what it unlocks.

Matte black · Smoked acrylic · Hidden magnets · Integrated illumination
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Contemporary majlis gift box with brass incense sculpture and mashrabiya doors
04 / 09

Brand story

A Majlis, Reimagined.

How we translated the spirit of Ramadan hospitality into a contemporary gifting experience.

Stone · Brass · Oud · Bakhoor · Arabic coffee · Mashrabiya detail
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Gold skyline sculpture preserved in optical crystal beside the original sketch
05 / 09

Brand story

From One Sketch to a Company Legacy

To mark 25 years, we returned to where it all began, the founder's original sketch and transformed it into 100 individually crafted pieces.

Founder's sketch · Hand-finished metal · Optical crystal · Numbered edition
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Gold signature sculpture casting its handwritten shadow onto crystal
06 / 09

Brand story

The First Signature

The signature that started a company, transformed into a piece of its legacy.

Formed brass · Optical crystal · Black stone · Limited edition
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Crystal award with a rising brass line on a black stone base
07 / 09

Brand story

The Ascent

Achievement isn't a destination. It's the journey upward. We turned that idea into an award designed to embody progress.

Optical crystal · Formed brass · Honed black stone
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Open travel rest kit with aromatherapy, mask, earplugs, neck support and blanket
08 / 09

Brand story

The Quiet Journey

We designed the journey around what travellers need most — a moment to switch off.

Aromatherapy · Neck support · Earplugs · Sleep mask · Travel blanket
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VIP hospitality welcome chest with Dubai fragrance, keepsakes and local delicacies
09 / 09

Brand story

Welcome, Before a Word Is Spoken

A sense of place, thoughtfully designed into the very first moment of arrival.

Wood · Leather · Brass · Glass · Sculpted Metal · Premium Paper
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Your story starts here

Don't start with the gift.
Start with the moment.