Brand story
The company had grown. The idea that started it all had never changed.
To mark 25 years, we returned to where it all began, the founder's original sketch and transformed it into 100 individually crafted pieces.
Material & focus info
25 years deserved more than an anniversary gift. The brief began with a simple request: create 100 premium pieces to mark a company's 25th anniversary. But an anniversary isn't really about the number. It's about everything that happened before it. So rather than beginning with products, we began with the company's story.
Deep within the founder's archive was something almost forgotten — a rough sketch from the company's earliest days. It wasn't polished. There were pencil marks, corrections and imperfect lines. But within that drawing was something far more valuable than perfection. It was the beginning. Instead of reproducing the sketch on another commemorative object, we asked: could we turn the original idea itself into the gift?
The founder's original line was carefully traced and digitised. Its imperfections weren't simply erased. The character of the original drawing was preserved while its proportions were refined and engineered into a three-dimensional form. What had existed on paper for 25 years slowly began to become an object.
The final form was produced in metal and individually finished by hand. The finished metal form was then suspended within a block of optical crystal — preserving the original line almost as though it had been frozen in time. Each piece was individually numbered. One hundred pieces. One shared beginning.
A restrained architectural presentation box was created around a single object. Opening it revealed the sculpture alongside a reproduction of the founder's original sketch and the story of how that sketch became the company it represents today.
Twenty-five years earlier, it was simply a line on a piece of paper. Now it represented the people, decisions, risks, ideas and years that followed. We didn't create 100 anniversary gifts. We took the company's first idea and gave 100 people a piece of its history.
Some gifts celebrate a milestone. The right one tells you why the milestone matters.