TheUnboxing

Our process

Behind the
Design

From an idea on paper to an experience in someone's hands. Every decision, detail and material turns a brand brief into something worth keeping.

Explore the process
Hand sketching trophy designs on tracing paper beside acrylic prototypes and material samples

What happens behind the object

The final piece is only the visible part. The real value is built through the thinking, testing and craft that comes before it.

Eight considered stages

From thought to form

One continuous process, shaped by curiosity, tested through craft and carried through to the final reveal.

  1. Concept notes, sketches and a black box asking what the experience should feel like
    01 / 08

    The Thought

    Idea

    We begin with the brand, the audience and the moment it needs to create.

    The process begins on paper. Ideas are questioned, explored and refined before a single dimension is decided.

  2. Hand-drawn box concept sketches exploring opening mechanisms and bottle forms
    02 / 08

    The Sketch

    Sketch

    Possibilities take shape on paper before materials set any limits.

    Multiple concepts are explored, challenged and refined until the right form emerges — designing the packaging and the object as one complete experience.

  3. Hands measuring a prototype beside CAD models, technical drawings and hardware
    03 / 08

    The Measure

    3D Design

    Form, proportion and function are resolved down to the smallest detail.

    Precision turns an idea into something buildable. Every dimension, clearance and mechanism is carefully considered so the final experience feels effortless and refined.

  4. Two packaging prototypes compared for structure and reveal experience
    04 / 08

    The Prototype

    Prototype

    The idea becomes something tangible that we can hold, assess and improve.

    Prototyping turns assumptions into answers. Each version tests the structure, fit and reveal — refining every detail before the final piece moves into production.

  5. Stacked drawers with wood, stone and fabric samples beside hinges and hardware
    05 / 08

    The Layers

    Material Selection

    Every texture, weight and finish is chosen with purpose.

    Every layer is designed with intention. From story and materials to personal details and the final object, each reveal builds anticipation for what comes next.

  6. Exploded view of lid, trays, mechanisms, illuminated base and bottle assembled as one
    06 / 08

    The Assembly

    Production

    Precision technology and practiced craftsmanship work together.

    Every component is finished separately, then precisely brought together. Structure, materials, hidden mechanisms and illumination become one seamless final experience.

  7. Closed presentation box beside the open illuminated packaging reveal
    07 / 08

    The Final Product

    Packaging

    The reveal is designed as carefully as the piece itself.

    The final form is intentionally restrained, allowing the experience to unfold through discovery. What appears simple from the outside transforms layer by layer.

  8. Finished perfume bottle revealed in its illuminated presentation box
    08 / 08

    The Masterpiece

    Delivery

    The final experience reaches the people it was designed for.

    What began as an idea becomes a fully resolved experience — where material, structure, light and detail lead to one defining moment: the object itself.

Designed around your story

Not sourced from a catalogue. Designed from the story up.